![]() ![]() Usually I end up lamenting the fact that I can never get that 30 seconds of my life back. I almost NEVER respond to these based on the principle of the matter (crappy way to market) but sometimes I fall for it. ![]() You will always be judged on what you have done, NOT what you’re going to do or what you think you’re going to do.Īll too often, I’ll get an artist who asks me to “check out” their music. You’re an artist for Pete’s sake!! That’s exactly part of your job description masterfully manipulating perception and emotion. You have to be aware of how you will be perceived. If it isn’t finished, you’ll look like a novice. If it’s a well written, well recorded, rocking track, you’ll be praised. It’s a sign of naiveté and complete lack of awareness by an artist who displays every little “finger painting”, every little step of their creative process on the world’s refrigerator expecting to be praised.Īrrogantly believing the world is interested.īy consumers but also by the industry (if they happen to look. You know, like the person at the party who won’t stop hitting on you in a super cheesy manner and can’t take the hint from all your body language and actual language that you’re SO not interested. ![]() In the industry, it’s downright annoying. It’s ugly when you’re an aspiring artist. At this stage they believe that you can’t see them. They “hide” in the middle of the living room by crouching down and covering their eyes. Too many artists are stuck in that developmental stage that little children go through when they believe if they can’t see you, you can’t see them. I am seeing WAY too much of this online and on social media so I had to write about it. consumers, in other words YOUR POTENTIAL FANS perceive you. I want to talk about how the market, A.K.A. Perception is also reality in your marketing. Sadly, many of you don’t or you do and you choose to ignore it for some reason. ![]()
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December 2022
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